Liz Wessel

Some people have an entrepreneurial sense ingrained in their very persona, and Liz Wessel is a perfect embodiment of that. In fact, she has been systematically starting and pioneering companies and thought leadership in a real way since her days in college. Since then, after a stint at Google, she’s founded WayUp, a company that is revolutionizing how college students find their first real jobs post-university. Over pickle martinis provided by Alphabet City Wine Company, Liz shared her matter-of-fact way of pursuing the things that are a “Liz Wessel thing(s) to do,” a gift which gives her ability to see opportunity everywhere. It’s this which inspired her unorthodox path to starting WayUp, how she’s learned to run a company in such a short amount of time, and how not she’s not been afraid to put herself out there to anyone and everyone (and how that’s paid off in great and unexpected ways).