In the startup community – from founders to investors to customers and employees – the first question that should be asked is “does this product solve a real problem?” Enter Preston Pesek, the founder of Spacious, a coworking company that aims to answer “yes” to solving not one, but two problems in major cities. Over Micheladas, Preston describes the painstaking process he took to identify and solve the problems of an ever-growing and displaced coworking crowd, as well as the vacancy of off-hours restaurants; with beta testing and shifting business models to transforming physical spaces – it’s a product that attempts to benefit all parties, and ultimately a story that shows how a real product process can lead to success.
What You’ll Learn:
– How to approach being a first-time founder
– The value of knowing what skills you possess and how to hire for those you don’t
– Understanding how to create a product that addresses a real problem vs. creating a problem to fit your product