As both a journalist and digital strategist, with a background in social media marketing for large brands and a passion for politics, the stars seemed to align for Nisha Chittal during this past election cycle. Nisha helped lead major news organizations like NBC and MSNBC in their content production and distribution across emerging platforms and nontraditional channels like Facebook and SnapChat, which, of course, is not without many unique challenges. Over Aperol Spritzes at Fool’s Gold, Nisha describes how the newsroom organized itself in order to support these platforms, the shift in their approach after the widespread epidemic of “fake news,” and the importance of finding balance in a 24/7 news cycle world – including when it may be right to call it quits altogether.
What You’ll Learn:
- How are publishers using social to tell the story in a different way.
- The heightened responsibility of the journalism community to debunk and fact check their sources.
- The incredible challenge to remain objective in a polarizing news cycle.