Online dating is a crowded space and becoming increasingly so across platforms. Seemingly a new phenomenon over the past few years, this extreme growth could be attributed to a time in 2011 when, within two weeks of each other, Tinder and Hinge launched and changed the game as we knew it. Hinge’s founder, Justin McLeod, had been working on the app for two years, pushing off a start date at McKinsey until he finally decided to make the app his full-time job. Over grapefruit La Croix, Justin discusses the evolution of the online dating space and how to differentiate in such a saturated industry.
What You’ll Learn:
- The data showing difference in gender behaviors on dating apps and the impact on the products
- Where and when the content of a dating profile matters
- How to approach launching a product that requires people to be on it for true success
- Defining success from a business perspective and the surprising front runners in the industry